In 2010, I submitted an idea to Google’s “Project 10^100“. It was about a novel approach to assess companies by factoring in their environmental and societal contributions. This new index – which I called “ETIX” – could have complemented traditional stock indices, providing a moral compass for socially responsible investments. (ETIX came from “Ethical Investment… Continue reading Changing the consumption game
Category: Future
On 3 kinds of truth
Truth is a term we use in various ways. I want to write about the kind of truth that reveals how things work and helps predict the future. The ability to predict the future better than other living creatures has made us rule the World (and destroy it one day). Truth also means the collection of… Continue reading On 3 kinds of truth
The ice cream of human needs
Forgive my profane take on Maslow’s Hierarchy of Human Needs, but this great concept can prove even better with some reshaping. The shape of a pyramid is good for highlighting the order of importance of these layers. With the basic needs at the bottom, you can easily imagine the whole construct collapsing if any basic… Continue reading The ice cream of human needs